Meet Dom LeRoux
– The Expert in Personalized Incentive Strategies

E-commerce brands struggle to stand out. Traditional digital marketing tactics alone aren’t enough to drive loyalty, increase revenue, and create lasting brand impact. That’s where Dom LeRoux comes in.

With a background in digital commerce and collaborations with top consumer brands, Dom specializes in personalized incentive strategies—proven techniques that drive sales, increase customer retention, and elevate brand value.

But he didn’t stop there. Seeing businesses waste money on outdated swag at tradeshows and events, Dom set out to redefine corporate gifting. He developed a strategic gifting system that transforms swag from an afterthought into a powerful business growth tool.

Dom LeRoux didn’t just step into corporate gifting—he redefined it. With a deep mastery of personalized incentive strategies in digital marketing and e-commerce, he saw beyond transactional gifts, turning them into powerful tools for connection, loyalty, and brand storytelling.

Lucky Penny Candles was created as a bold experiment to test the power of strategic gifting. Dom distributed premium scented candles to business owners across North America, empowering them to attract and engage potential customers, strengthen relationships with existing clients, and show appreciation to their employees. The results were undeniable: intentional gifting doesn’t just create goodwill—it drives real business growth.

The success of this experiment was so compelling that it became the foundation of his book, The Corporate Gifting Playbook, a strategic guide to transforming client and employee relationships. The media took notice, with Total Prestige Magazine recently featuring Dom’s insights and the groundbreaking impact of Lucky Penny Candles.