Meet Dom

With over a decade of experience, Dom LeRoux has evolved from a web developer into a distinguished Web and E-commerce Project Manager for leading companies.

He expertly bridges marketing strategy and technical execution, transforming functional leaders' e-commerce growth visions into high-impact digital realities. Dom's unique blend of technical expertise and business acumen enables him to drive innovative solutions that consistently deliver measurable results and elevate online presence.

Expertise

Dom's unique blend of digital marketing, e-commerce, and project management skills allows him to effectively translate business requirements from functional leaders into technical specifications, leading digital marketing projects to successful outcomes.

Specializations

E-commerce Leadership & Development:

  • 7+ years in e-commerce management roles, overseeing up to 4 websites simultaneously
  • 5+ years of Shopify expertise, creating uniformity across brands
  • Spearheading platform growth strategies and collaborating with internal teams and external engineers
  • Expert in Shopify app ecosystem, particularly Klaviyo, Mailchimp, and Attentive

Digital Marketing & Growth Strategies:

  • Orchestrating comprehensive digital marketing campaigns: SEO/SEM, PPC, social media, and email/SMS
  • Designing and implementing seamless marketing funnels and automations to drive engagement and conversions
  • Proficient in various marketing tools: ActiveCampaign, Campaign Monitor, Constant Contact, Klaviyo, Mailchimp, VerticalResponse

Data-Driven Optimization:

  • Leveraging analytics to monitor, measure, and interpret e-commerce and digital marketing performance
  • Conducting comprehensive A/B testing, including:
    • Product and funnel page content optimization using Shopify
    • Email campaign performance improvement through Klaviyo A/B testing
  • Continuously improving strategies and uncovering new opportunities based on data analysis

Technical Proficiency:

  • 5+ years Shopify development experience: Liquid (themes), apps, APIs, and customization
  • Skilled in web design tools: Adobe Creative Suite (Acrobat Pro, Illustrator, Photoshop)
  • Development expertise: Liquid, JavaScript, HTML, CSS, responsive frameworks
  • Additional technical skills: AWS, Cloudflare, FTP, MySQL, Zapier

Project Management & Collaboration:

  • Strong experience working with web developers, graphic designers, and external agencies
  • Proficient in project management and collaboration tools: Asana, Google Workspace, Microsoft Teams

Academic Background

Beyond Professional Achievements

Dom is fueled by a passion for writing and traveling. As a dedicated father, seasoned globetrotter, and esteemed member of the Advisory Panel for the Digital Marketing Certificate Program at The University of South Florida Muma College of Business, Dom is committed to driving innovation and empowering individuals to embrace change for a brighter future.

Here's what CEOs and leaders are saying about Dom:

"I am writing with regards to Dominique Leroux and his credibility as a potential provider of E-Commerce & Digital Marketing project management services. It is without hesitation that I write this recommendation letter for Dominique Leroux."
- Michelle Brandriss, President & Founder, Name Bubbles, LLC
"Dom and I have been working together for the last year and we will continue to work together going forward. He is the best e-commerce project management consultant I have found."
- Gary Kazmer, VP & GM of Digital, Enzymedica, Inc.
"Dom LeRoux was the driving force behind the success of our web project. If you're seeking a true web project management virtuoso, look no further than Dom LeRoux."
- Shay Rowbottom, Shay Rowbottom Marketing
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