E-Commerce Strategist, Author, Traveler & Advocate for Kindness

I'm Dom LeRoux—a Shopify e-commerce expert, writer, author, passionate traveler, proud father of two amazing boys, and someone who believes that kindness should be at the center of everything we do in business and in life.

For nearly a decade, I've helped e-commerce brands scale through strategic content personalization and incentive strategies that drive real results. But beyond the metrics and conversion rates, I'm driven by a deeper purpose: creating meaningful connections that make a positive impact on people's lives.

A Life Built on Curiosity & Connection

I've traveled four continents—from bustling Southeast Asian markets to quiet European cafés—learning what truly connects us. Those insights shape every brand strategy I create.

As a father of two boys, I'm building more than businesses—I'm building a better future. They remind me daily why intention and integrity matter.

My core belief? Brands that lead with empathy and genuinely care about their customers don't just grow—they thrive. Kindness isn't just personal for me. It's how I do business.

E-Commerce Expertise That Drives Growth

With nearly a decade of experience in e-commerce, I've mastered the art of helping brands scale through strategic content personalization and incentive strategies. My approach goes beyond traditional marketing tactics—I focus on creating experiences that resonate on a human level.

As a Shopify expert, I specialize in:

  • Strategic Content Personalization – Crafting tailored experiences that speak directly to individual customer needs and preferences
  • Incentive Strategy Development – Designing reward systems and personalized offers that drive loyalty without eroding margins
  • Customer Experience Optimization – Building seamless digital journeys that turn casual browsers into lifelong brand advocates
  • Data-Driven Growth – Leveraging insights to continuously refine and improve performance
  • Cross-Functional Leadership – Bringing together teams to execute cohesive strategies that deliver real business impact

Author & Creator: Redefining Corporate Gifting Through Strategic Thinking

I saw businesses throwing money at forgettable tradeshow swag and knew there was a better way. So I tested it.

I launched Lucky Penny Candles, sending premium scented candles to business owners across North America. The results? Strategic gifting doesn't just create goodwill—it drives real business growth.

That experiment became The Corporate Gifting Playbook, my guide to transforming corporate gifts from afterthoughts into powerful relationship-building tools. The approach resonated: Total Prestige Magazine featured my work on using strategic gifting to create lasting business connections.

Shaping the Future of Digital Marketing

I served on the Advisory Panel for the Digital Marketing Certificate Program at the University of South Florida's Muma College of Business, where I help shape curriculum that prepares the next generation of digital marketers. It's my way of giving back and ensuring that future leaders approach business with both strategic thinking and human empathy.

My Mission

I'm here to challenge outdated business strategies, drive innovation in e-commerce, and prove that success and kindness aren't mutually exclusive. Whether I'm optimizing a Shopify store, developing a personalized incentive strategy, writing about strategic business approaches, or exploring a new corner of the world, I'm committed to building connections that matter and creating positive impact wherever I can.