For more than a decade, I’ve worked in high-pressure e-commerce environments, helping brands attract, engage, and retain customers through incentives and personalization. Outside of work, I’m a proud father of two amazing boys. Kindness is the value I care about most, because to me it shows up as respect, and respect is what builds trust. That belief shapes how I parent, how I work, and how I interact with people every day.

Kindness is not an abstract idea to me. It’s something practiced in everyday moments. It shows up when frustration hits, whether that’s during a long customer service call, waiting in line at the DMV, navigating disagreement at work, or dealing with drivers who seem to forget there are people around them. Those moments create opportunities. Choosing kindness can change the direction of a situation, a conversation, or a relationship.

Where Performance and Kindness Meet

E-commerce is an intense environment.

Revenue is visible in real time. Even a short site outage means lost sales. Teams operate under constant accountability, not only for technology, but for execution, speed, and results across people, systems, and processes.

Over time, I learned that performance issues rarely come from a single source. Sometimes the problem is technical. Often, it comes from how people manage pressure, work with systems, and support one another.

This is where kindness matters.

Kindness is not the opposite of performance. It is not about lowering standards or avoiding accountability. When paired with clarity and responsibility, kindness becomes a performance multiplier. It improves trust, decision-making, execution, and long-term sustainability.

Large-scale research consistently supports this. Research from the University of Oxford’s Wellbeing Research Centre  shows a strong positive relationship between employee wellbeing and firm performance, including higher profitability, stronger firm value, and better long-term outcomes.

How people feel at work directly affects how well organizations perform.

My Work in E-Commerce

I’m most respected among peers for my work using incentives and personalization across the customer lifecycle. That includes converting potential customers into first-time buyers, guiding one-time purchasers into subscriptions, and increasing long-term retention and customer lifetime value.

I approach e-commerce as a system where technology, incentives, and human behavior are tightly connected.

For a deeper look at my professional background and experience, you can view my LinkedIn profile here: linkedin.com/in/dom

Writing, Incentives, and Lived Experience

My writing comes directly from my work.

The Corporate Gifting Playbook began with a simple frustration. In digital commerce, incentives and personalization are treated as strategic tools. Offline, especially in corporate gifting, they are often treated as afterthoughts. Generic swag rarely creates connection or lasting impact.

The book applies digital incentive thinking to the physical world. It shows Sales, Marketing, and Human Resources professionals how gifting with intention can attract, engage, and retain customers and employees in meaningful and measurable ways.

That work naturally led to my current book in progress, Kindness Leverage.

This next book expands the idea further by positioning kindness as a practical leadership framework for high-pressure teams. Built from experience in e-commerce environments where stress is constant and expectations are high, it focuses on using kindness with accountability to build trust, reduce burnout, and improve execution without lowering standards.

This site is for you if: 

• You lead or work in high-pressure environments
• You care about incentives, personalization, and growth
• You believe performance and people both matter
• You’re curious about how kindness, applied intentionally, creates better outcomes

You do not need to come from e-commerce to belong here. Founders, business owners, HR leaders, and operators across industries are all part of this conversation.