Dom LeRoux – The Expert in Personalized Incentive Strategies

Helping E-Commerce Brands Build Lasting Customer Loyalty & Drive Higher Sales

In today’s crowded digital marketplace, traditional marketing tactics alone aren’t enough to keep customers engaged. Brands struggle to stand out, drive repeat sales, and cultivate long-term loyalty. That’s where Dom LeRoux comes in.

With nearly a decade of experience in e-commerce, Dom has mastered the art of personalized incentive strategies—leveraging tailored content, offers, and experiences to increase customer retention, boost average order value, and maximize lifetime customer relationships.

The Problem: Why Most E-Commerce Strategies Fall Short

Many brands rely on discounts and one-size-fits-all promotions that erode profit margins and fail to foster real connections. Without a strategic incentive framework, businesses struggle with low engagement, high churn rates, and missed revenue opportunities.

The Solution: Strategic Personalization at Scale

Dom transforms how brands engage with their audience by implementing personalized incentives that drive action. Through optimized digital experiences, targeted rewards, and strategic gifting, he helps e-commerce businesses:

• Increase repeat purchases with personalized upsell and loyalty incentives
• Boost AOV (average order value) by integrating habit-forming purchase triggers
• Reduce churn and improve retention through tailored engagement strategies
• Turn one-time buyers into lifelong brand advocates by delivering meaningful, relevant experiences

A Career Built on E-Commerce Innovation

Over the past 10 years, Dom has held key leadership roles in the e-commerce space, including E-Commerce Project Manager, Marketing Manager, and Director of E-Commerce. He has worked with top consumer brands, spearheading initiatives that enhance digital experiences, integrate automation, and refine incentive-based marketing strategies.

As Digital/E-Commerce Project Manager at Enzymedica, he leads digital transformation efforts that optimize online sales and engagement. His hands-on expertise includes:

• Shopify Plus Optimization – Leveraging advanced platform capabilities to drive seamless customer journeys
• Personalized Email & SMS Campaigns – Creating habit-forming engagement loops that increase retention
• A/B Testing & Automation – Using data-driven insights to continuously improve digital performance
• Customer Loyalty & Rewards Programs – Designing tailored incentives that drive brand affinity
• Cross-Functional Leadership – Bridging the gap between marketing, development, and executive teams to execute high-impact e-commerce initiatives

Industry Recognition & Thought Leadership

Dom’s expertise extends beyond corporate projects. He serves on the Advisory Panel for the Digital Marketing Certificate Program at USF Muma College of Business, helping shape the future of digital marketing education. His thought leadership has also been featured in Total Prestige Magazine, where he shared insights on strategic gifting and incentive-driven engagement.