The Corporate Gifting Playbook: The Power of Personalized Incentives

For nearly a decade, Dom LeRoux has been at the forefront of e-commerce, leveraging hyper-personalized experiences and strategic incentives to drive customer retention, increase average order value, and maximize revenue. His expertise has helped brands move beyond generic promotions and discounts, crafting tailored incentive strategies that build deep, lasting customer relationships.

But he didn't stop there. Recognizing that businesses were wasting money on outdated swag at tradeshows and corporate events, LeRoux set out to push the boundaries of digital incentive frameworks into the physical world. He saw an opportunity to apply the same personalization and strategic approach that worked in e-commerce to corporate gifting—turning one-off gifts into a powerful business growth tool.

A Year-Long Experiment in Strategic Gifting

To put these principles to the test, LeRoux launched Lucky Penny Candles, a bold experiment in strategic gifting. Over the course of a year, he distributed premium scented candles to business owners, entrepreneurs, and corporate leaders across North America. His goal was to measure how a high-value, well-timed incentive—when given with intention—could impact customer engagement, strengthen relationships, and drive long-term business growth.

The results were undeniable: gifting isn't just about generosity; it's a strategic tool that fosters meaningful connections and measurable ROI.

Beyond Traditional Gifting: A Multi-Faceted Approach

The Corporate Gifting Playbook breaks down the art and science of strategic gifting, helping businesses implement targeted approaches to drive growth. This includes:

Customer Retention

Demonstrating how personalized gifts can strengthen brand loyalty and keep customers coming back.

Client Acquisition

Showcasing how gifting can open doors, create warm leads, and enhance conversion rates.

Employee Engagement & Retention

Providing insights into fostering a motivated, loyal team by using incentives that go beyond the paycheck.

Brand Storytelling & Emotional Connection

Exploring how transactional interactions can be transformed into meaningful relationships with gifts that resonate.

Moving Beyond Generic Swag

The days of thoughtless corporate swag are over. In a world where most promotional items end up discarded, The Corporate Gifting Playbook offers a blueprint for impactful, results-driven gifting. It's not just about sending a product—it's about delivering an experience that creates genuine connections.

With real-world case studies, actionable frameworks, and insights gained from years in e-commerce, this book provides businesses with the tools to leverage gifting as a powerful growth strategy.

A Roadmap to Gifting Success

The Corporate Gifting Playbook isn't just a guide—it's a strategic advantage. Whether a business leader, marketer, HR professional, or sales executive, this book provides the knowledge to transform gifting into a tool that drives retention, builds relationships, and elevates brand impact.

For those ready to revolutionize how they connect with customers, clients, and employees, Dom LeRoux presents a new way to redefine corporate gifting.