I work at the intersection of e-commerce performance, incentives, and leadership. Most people arrive here for my work in DTC e-commerce growth, retention, and lifecycle optimization.
I study how trust is built (and broken) inside systems — and how thoughtful incentives, design, and leadership choices accelerate performance.
Director- and VP-level leadership for subscription-first DTC brands.
I’ve spent over a decade building, optimizing, and scaling e-commerce businesses — from hands-on execution to leading cross-functional teams in high-growth environments. My work spans CRO & experimentation, lifecycle design, incentives, onboarding, and revenue optimization across customer touchpoints.
Explore E-commerce Experience →Using physical incentives to attract, engage, and retain customers, partners, and teams.
When done with intention, corporate gifting creates meaningful moments that strengthen relationships, reduce resistance, and support long-term value creation. This work is grounded in my book, The Corporate Gifting Playbook.
The Corporate Gifting Playbook →A science-backed approach to leadership for high-pressure environments.
Kindness Leverage™ is an emerging framework designed to help e-commerce and growth teams stay resilient under pressure, maintain trust and accountability, and perform at a high level without burnout or fear-based tactics.
Explore Kindness Leverage →
