The CorporateGifting Playbook

Stop treating corporate gifting as an expense. Start using it as a growth strategy.

The Corporate Gifting Playbook by Dom LeRoux reveals how thoughtful, intentional gifting can become one of the most powerful tools in your business development, customer retention, and employee engagement strategy.

Far beyond branded pens and promotional swag, this book demonstrates how strategic gifting can help organizations attract new customers, build stronger relationships, accelerate sales conversations, increase customer loyalty, and create memorable experiences that people genuinely appreciate and remember.

Available Formats

The Corporate Gifting Playbook is available in both formats:

• eBook Edition – Instant digital download for reading on your favorite device | Purchase the eBook
• Paperback Edition – Perfect for your office, library, or team bookshelf. | Purchase the Paperback

Award-Winning Book

The Corporate Gifting Playbook was honored with the International Impact Book Award in the Business of Marketing and Branding Excellence category.

A Real-World Experiment

This book is built on a year-long, real-world experiment gifting premium Lucky Penny Candles to professionals and business leaders across North America.

Throughout the journey, Dom documented what worked, what didn't, and the lessons learned from using gifting to create authentic business relationships and meaningful conversations.

The result is a practical playbook filled with proven strategies, psychological principles, and actionable insights that can be applied by organizations of any size.

What You'll Learn

Inside, you'll discover how to:

• Attract and engage high-value prospects through strategic gifting

• Open doors and strengthen relationships with decision-makers and key stakeholders

• Increase customer retention, loyalty, and lifetime value

• Create opportunities for upsells, referrals, and repeat business

• Design memorable trade show and event experiences that generate meaningful conversations

• Build stronger partnerships through thoughtful relationship marketing

• Show genuine appreciation to employees and improve engagement, morale, and retention

• Measure the impact of gifting initiatives and align them with business objectives

Who This Book Is For

Whether you're a business owner, sales professional, marketer, HR leader, entrepreneur, or executive leader, this book provides a practical framework for transforming gifting from a discretionary expense into a strategic investment.

You'll learn how to use generosity intentionally to create stronger relationships, increase loyalty, and drive measurable business growth.

Your Blueprint for Strategic Gifting

If you want your gifts to create conversations, strengthen relationships, inspire loyalty, and generate business opportunities, this book is your blueprint.

Get your copy today and start turning corporate gifting into a strategic advantage.