The Corporate Gifting Playbook

The Corporate Gifting Playbook is about more than corporate gifts. It is about what can happen when businesses create value first.

Thoughtful, intentional gifting gives organizations an opportunity to provide value before asking for a sale, referral, meeting, or continued loyalty. That value can help build trust. Trust strengthens relationships. And strong relationships can open doors to opportunities that otherwise may never have existed.

Through a year-long real-world experiment, award-winning author Dom LeRoux explores how strategic corporate gifting can help businesses attract and engage prospects, strengthen customer relationships, increase retention and loyalty, improve employee engagement, and create measurable business growth.

Far beyond branded pens and forgettable promotional swag, The Corporate Gifting Playbook provides practical strategies for turning generosity into meaningful human connection and relationship-driven business growth.

Available Formats

The Corporate Gifting Playbook is available in both formats:

• eBook Edition – Instant digital download | Purchase the eBook
• Paperback Edition | Purchase the Paperback

Create Value First

At the heart of The Corporate Gifting Playbook is a simple idea: create value before asking for anything in return.

A thoughtful gift can create a meaningful moment, build trust, strengthen a relationship, and open the door to new opportunities.

That is what makes strategic gifting more than a transaction. When done with genuine intention, it becomes a way to show appreciation, create connection, and build relationships that can lead to loyalty, referrals, new conversations, and long-term business growth.

Create Value First → Build Trust → Strengthen Relationships → Create Opportunity

Award-Winning Corporate Gifting Book

The Corporate Gifting Playbook was honored with the International Impact Book Award in the Business of Marketing and Branding Excellence category.

Built on a Year-Long Real-World Gifting Experiment

This book is built on a year-long, real-world experiment gifting premium Lucky Penny Candles to professionals and business leaders across North America.

Throughout the journey, Dom documented what worked, what didn't, and the lessons learned from using gifting to create authentic business relationships and meaningful conversations.

The result is a practical playbook filled with proven strategies, psychological principles, and actionable insights that can be applied by organizations of any size.

What You'll Learn About Strategic Corporate Gifting

Inside, you'll discover how to:

• Create value first through thoughtful, intentional corporate gifting
• Use gifting to build trust and open conversations with high-value prospects
• Strengthen relationships with customers, clients, employees, and partners
• Increase customer retention, loyalty, and lifetime value
• Create opportunities for referrals, upsells, repeat business, and new relationships
• Improve employee engagement and appreciation through intentional gifting
• Measure the business impact and ROI of strategic gifting initiatives

Who This Book Is For

Whether you're a business owner, sales professional, marketer, HR leader, entrepreneur, or executive leader, this book provides a practical framework for transforming gifting from a discretionary expense into a strategic investment.

You'll learn how to use generosity intentionally to create stronger relationships, increase loyalty, and drive measurable business growth.

Your Blueprint for Strategic Gifting

If you want your gifts to create conversations, strengthen relationships, inspire loyalty, and generate business opportunities, this book is your blueprint.

Get your copy today and start turning corporate gifting into a strategic advantage.

About the Author

Dom LeRoux is an award-winning author, speaker, and e-commerce professional whose work explores a value-first approach to relationships, business, and opportunity.

With more than 12 years of experience helping direct-to-consumer businesses grow, Dom has seen firsthand that lasting business relationships are rarely created through transactions alone. They are built by creating value, earning trust, and giving people a reason to stay connected.

That philosophy inspired The Corporate Gifting Playbook, an award-winning exploration of how thoughtful generosity can strengthen relationships, increase loyalty, and create new business opportunities.

Today, the same principle runs through Dom's writing, speaking, and professional work:

Create Value First. Build Trust. Strengthen Relationships. Create Opportunity.