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HR Professionals
Enhance employee engagement, boost team morale, and strengthen retention through strategic gifting programs that recognize achievements, celebrate milestones, and create a culture of appreciation.
Corporate Gifting Playbook
Book
The Corporate
Gifting Playbook
Bestseller in Corporate Gifting & Business Growth
This book delivers a proven framework, psychological insights, and real-world strategies to transform corporate gifting from wasteful giveaways into meaningful, ROI-driven connections.
Featured on:
About The Book
Tired of wasting money on corporate swag that no one remembers? The Corporate Gifting Playbook by Dom LeRoux is a modern guide to gifting with purpose—helping businesses build real relationships that fuel growth.
Based on a year-long, hands-on experiment gifting premium Lucky Penny Candles across North America, this book reveals what truly works when it comes to strategic corporate gifting.
Whether you're a solo founder or a Fortune 500 leader, this playbook shows you how to:
- Use gifting to attract and engage potential customers
- Build deeper client relationships and close more deals
- Boost employee morale and retention with meaningful, personalized gifts
- Replace forgettable swag with gifts that spark emotion and brand loyalty
If you want your gifts to do more than just check a box—this book is your blueprint.
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The Corporate Gifting Playbook is for:
Sales Professionals
Nurture client relationships, accelerate deal closures, and stand out from competitors through meaningful gifting strategies that create memorable touchpoints, demonstrate value, and build long-term partnerships.
Marketing Professionals
Elevate brand awareness, deepen customer loyalty, and drive engagement through targeted gifting campaigns that enhance customer experiences, strengthen market positioning, and generate positive word-of-mouth.
What’s inside the book
Chapter 1: Showing Gratitude Through Giving
How genuine gratitude through thoughtful gifts creates meaningful business connections.
Chapter 2: Becoming a Kindness Centric Company
Research-backed strategies for building a compassionate culture that drives engagement and retention.
Chapter 3: Choosing the Right Gifts
Why premium, memorable gifts beat generic swag—and how to choose them.
Chapter 4: Business Gift Giving: Dos and Don'ts
Guidelines for professional gifting etiquette across clients, prospects, and teams.
Chapter 5: The Importance of Personalization
How customization strengthens relationships and improves gifting outcomes.
Chapter 6: Use Corporate Gifting for Business Growth
Practical ways to connect gifting to measurable business goals and results.
Chapter 7: How to Build Relationships via Corporate Gifting
Techniques for strengthening professional connections across HR, Sales, and Marketing.
Chapter 8: Winning Strategies For Your Corporate Gifting
Repeatable approaches that work for organizations of all sizes.
Chapter 9: Gifting Strategies for Promotional Events
How to maximize gifting impact at events and promotional moments.
Chapter 10: Tying Everything Together
How to implement a simple framework for ongoing gifting programs.
Book Reviews
“Dom expertly combines psychology and practicality to showcase the potential of personalized gifts for exceptional business success.”
Shay Rowbottom
CEO, Founder of Shay Rowbottom Marketing
USA
“Dom masterfully explores how tailoring corporate gifts to individual recipients can create meaningful connections and leave a lasting impression.”
Jamar Jones
Founder of Foureva Media
USA
“Dom’s insights transform the art of gifting into a powerful strategy for building unparalleled business relationships.”
Brian Ratliff
Chief Revenue Officer at AssetWatch
USA
“Strategic generosity transforms thoughtful gifts into powerful catalysts for unrivaled growth and loyalty.”
Sylvain St-Pierre
Business Development Manager
Canada
“Concise yet comprehensive. Actionable insights to transform corporate gifting from routine to remarkable.”
Cathy Gonçalves, CPA
CPA at CCMG
Canada
“A clear, practical guide that makes gifting a real business tool easy to follow for founders, sales teams, and marketers who want it to actually work.”
Aamir Khan
Freelance Content Writer
Pakistan