About The Book

Stop treating branded swag as an expense. Start using it as a revenue strategy.

The Corporate Gifting Playbook by Dom LeRoux shows how to transform corporate gifting from forgettable promotional items into a predictable driver of growth. Instead of mugs and pens that collect dust, this book reveals how intentional gifting can attract new customers, increase deal velocity, and strengthen long-term retention.

Built on a year-long, hands-on experiment gifting premium Lucky Penny Candles across North America, Dom shares what actually works in the real world and why most companies get gifting wrong.

Inside, you will learn how to:

• Turn branded merchandise into a measurable revenue channel
• Use strategic gifting to open doors and engage high-value prospects
• Increase upsells and repeat purchases with thoughtful touchpoints
• Deepen client loyalty and lifetime value through intentional generosity
• Replace transactional swag with gifts that create emotional impact and are strategically designed to attract and engage high-value prospects at trade shows and live events

If you want your corporate gifts to generate conversations, conversions, and long-term loyalty, this book is your blueprint.