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According to Statista, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars, and e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022.
With the increase in the craze for online shopping, here are 4 tips you can implement to get the most out of online marketplaces:
Use Good Photography
In reality, your product might be amazing and worth the price, but when you are selling digitally, photography matters a lot. When the customers browse through the list of products, the main thing they notice is photos. If your product photography fails to grab your audience’s attention, selling it would be a bit difficult.
Use The Right Keywords
Search Engine Optimisation (SEO) isn’t a new discipline. When writing the headlines and descriptions, you need to use the keywords that people are searching for. E-commerce platforms like Amazon have search engines for different products. When you use the right keywords, you increase dramatically the chance of having your product found whenever someone enters a related search query.
Offer Return Policy
When buying online, the important thing any customer looks for is the return policy of the product. Offering a great return policy will help you stand out amongst the other competitors. Don't hide your policy, returns policy should be easy to find and set clear expectations for your customer. In fact, you should use returns as an opportunity to show your customers how much you care.
Run Ads On Online Marketplaces
Get more exposure, reach more shoppers and increase your sales by promoting your company and products with ads. When you use online marketplaces like Amazon, you get the option to run seller campaigns. You can create ads to sponsor your brand and individual product listings.
Learn more: https://sell.amazon.com/advertising.html
Cheers,
Dom LeRoux | DomLeRoux.com
Contractual Web/E-commerce Project Manager For Hire
