E-commerce Professional

For more than a decade, I’ve worked in high-pressure e-commerce environments, helping brands attract, engage, and retain customers through incentives and personalization. Outside of work, I’m a proud father of two amazing boys. Kindness is the value I care about most, because to me it shows up as respect, and respect is what builds trust. That belief shapes how I parent, how I work, and how I interact with people every day.

Kindness is not an abstract idea to me. It’s something practiced in everyday moments. It shows up when frustration hits, whether that’s during a long customer service call, waiting in line at the DMV, navigating disagreement at work, or dealing with drivers who seem to forget there are people around them. Those moments create opportunities. Choosing kindness can change the direction of a situation, a conversation, or a relationship.

I’m most respected among peers for my work using incentives and personalization across the customer lifecycle. That includes converting potential customers into first-time buyers, guiding one-time purchasers into subscriptions, and increasing long-term retention and customer lifetime value.

When teams work with me, they are usually looking for help answering questions like:

• How do we convert more of the right customers?
• How do we reduce friction without relying on gimmicks?
• How do we retain customers through experience rather than pressure?

I approach e-commerce as a system where technology, incentives, and human behavior are tightly connected.

For a deeper look at my professional background and experience, you can view my LinkedIn profile here: linkedin.com/in/dom

Writing, Incentives, and Lived Experience

My writing comes directly from my work.

The Corporate Gifting Playbook began with a simple frustration. In digital commerce, incentives and personalization are treated as strategic tools. Offline, especially in corporate gifting, they are often treated as afterthoughts. Generic swag rarely creates connection or lasting impact.

The book applies digital incentive thinking to the physical world. It shows Sales, Marketing, and Human Resources professionals how gifting with intention can attract, engage, and retain customers and employees in meaningful and measurable ways.