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E-commerce Professional
E-commerce leader with 10+ years of experience helping brands, entrepreneurs, and authors build, optimize, and scale Shopify stores from six to nine figures.
About Dom LeRoux
For more than a decade, I’ve worked in e-commerce, helping brands improve how customers discover, purchase, subscribe, and stay engaged. My experience spans Shopify and Shopify Plus, conversion optimization, subscriptions, retention, lifecycle strategy, and the technology behind the customer journey.
I’ve worked across development, design, CRM, paid media, and technology to create better customer experiences and sustainable growth. My focus goes beyond the first transaction, building stronger relationships through experience, testing, and technology.
Outside of e-commerce, I’m a proud father of two amazing boys. Kindness is the value I care about most because kindness begins with respect and respect builds trust. That belief shapes how I parent, lead, and work with people.
In business: technology, strategy, and results matter but how we treat people along the way matters too.
My Work in E-Commerce
I help e-commerce brands improve conversion, subscriptions, retention, and customer lifetime value by connecting customer experience, technology, and lifecycle strategy. My work has included Shopify Plus optimization, A/B testing, subscription journeys, checkout improvements, and retention programs — including initiatives that increased average subscription length from 3 to 5 months and customer lifetime value by 67%. ows.
The questions I focus on are simple:
- How do we convert more of the right customers?
- How do we turn first-time buyers into long-term customers?
- How do we turn more one-time buyers into long-term subscription customers?
I approach e-commerce as a connected system — optimize the journey, improve the experience, and the revenue follows.
Applying E-commerce Incentive Strategies to Corporate Gifting
My writing comes directly from my work.
The Corporate Gifting Playbook grew from a simple observation: in e-commerce, incentives, personalization, and customer retention are treated as strategic tools for increasing long-term customer value. In the physical world, however, corporate gifting is often treated as an afterthought. Generic promotional products rarely create meaningful connections or lasting impact.
The book applies proven e-commerce principles to real-world business relationships, using corporate gifting as a strategic incentive. It shows Sales, Marketing, and Human Resources professionals how thoughtful gifting can help attract, engage, retain, and strengthen relationships with customers and employees in meaningful and measurable ways.