The Corporate Gifting Playbook: Strategies to Build Loyalty & Drive Business Growth Through Gifting

By Dom LeRoux

🏆 Winner of the 2026 International Impact Book Award

Format: Paperback

Unlock the Power of Strategic Corporate Gifting

What if corporate gifting could become one of the most effective tools for building stronger relationships, increasing customer loyalty, improving employee retention, and driving business growth?

In The Corporate Gifting Playbook, award-winning author Dom LeRoux shares the results of a year-long real-world experiment designed to answer that question.

To explore the true impact of strategic gifting, Dom created a premium scented candle brand called Lucky Penny Candles and spent an entire year gifting candles to business owners throughout the United States and Canada. He attended networking events, business conferences, and community gatherings, documenting firsthand how thoughtful, intentional gifts influenced relationships, conversations, and business outcomes.

The results were remarkable.

From expressing appreciation to employees and strengthening workplace culture to attracting prospective clients and deepening customer loyalty, Dom discovered that gifting is far more than a thoughtful gesture—it is a powerful business strategy when executed with purpose.

Unlike generic promotional products and forgettable swag that often end up discarded, strategic gifting creates memorable experiences that strengthen human connections and leave lasting impressions.

Inside this book, you'll discover:

• Proven gifting strategies for attracting new customers

• Ways to increase customer loyalty and retention

• Employee appreciation techniques that improve engagement

• Real-world examples and measurable outcomes

• Practical frameworks for implementing gifting programs in your business

• Strategies that work for solopreneurs, small businesses, and large organizations alike

Whether you work in Sales, Marketing, Human Resources, Customer Success, or own your own business, The Corporate Gifting Playbook provides a practical roadmap for using gifting as a competitive advantage.

More than a book about gifts, this is a book about building meaningful relationships—and turning those relationships into long-term business success.

Book Details

Print Length: 204 Pages

Language: English

Publisher: Niludo LLC

Publication Date: September 26, 2024

Dimensions: 6 x 0.43 x 9 inches

What Readers Are Saying

"Dom expertly combines psychology and practicality to showcase the potential of personalized gifts for exceptional business success."

— Shay Rowbottom, Founder, Shay Rowbottom Marketing

"Dom masterfully explores how tailoring corporate gifts to individual recipients can create meaningful connections and leave a lasting impression."

— Jamar Jones, Founder, Foureva Media

"Dom's insights transform the art of gifting into a powerful strategy for building unparalleled business relationships."

— Brian Ratliff, Chief Revenue Officer, AssetWatch

"The Corporate Gifting Playbook revolutionizes business relationships, unveiling how strategic generosity transforms thoughtful gifts into powerful catalysts for growth and loyalty."

— Sylvain St-Pierre, Business Development Manager

"Concise yet comprehensive. This playbook offers actionable insights to transform your corporate gifting from routine to remarkable."

— Cathy Gonçalves, CPA, CCMG

From the Author

The journey began with Lucky Penny Candles, but the mission was never about candles.

I created and distributed these gifts to business owners across North America so they could share them with prospective clients, loyal customers, employees, and professional partners. My goal was simple: understand how strategic gifting influences business relationships in measurable ways.

What I discovered was powerful.

When gifting is done intentionally, it becomes much more than a kind gesture. It becomes a business tool—one that can help break the ice with prospects, strengthen customer relationships, increase referrals, improve retention, and create meaningful human connections.

This book is the culmination of that journey.

Every strategy, lesson, and framework shared in these pages is rooted in real-world experimentation and practical application. My hope is that it helps you move beyond transactional interactions and build stronger relationships through authenticity, gratitude, and generosity.

Thank you for reading—and more importantly, thank you for believing in the power of meaningful human connection.

— Dom LeRoux