Dom LeRoux Named Best eCommerce Growth & Retention Consultant 2026

I’m grateful to have been named Best eCommerce Growth & Retention Consultant 2026 in Acquisition International’s LeadGen and Sales Performance Awards.

The recognition reflects work I care deeply about: helping consumer packaged goods brands that sell directly to customers create better shopping experiences and stronger, longer-lasting customer relationships.

Growth begins with the customer experience

When someone visits an online store, they may still be deciding whether a product is right for them, whether they trust the brand, or whether a subscription makes sense. Each step is an opportunity to answer a question, remove friction, and create value.

That is how I approach e-commerce growth. A better product page can help a customer choose with confidence. A clearer purchase journey can make checkout easier. A subscription offer can give someone a convenient way to continue using a product they already value.

My work often brings these pieces together on Shopify and Shopify Plus, with Recharge supporting the subscription experience. I focus on improving site conversion and subscription adoption while considering what happens after the first order.

Helping customers stay for the right reasons

A subscription is valuable when it works well for the customer. Clear terms, appropriate incentives, useful account options, and a dependable experience all help people decide whether to subscribe and whether to continue.

That is why retention is part of the work from the beginning. I look at the full customer journey, including how a brand welcomes new subscribers, communicates between orders, uses loyalty benefits, and responds when someone considers canceling. Recharge’s subscription and retention tools can help brands understand cancellation behavior, address avoidable churn, and make it easier for customers to manage their subscriptions.

The goal is to improve customer lifetime value by earning repeat purchases and lasting trust—not simply by making the first sale.

Creating value first

The principle behind my work is simple: create value first. When brands help customers find the right products, make purchasing easier, and deliver a subscription experience worth keeping, growth and retention become connected parts of the same effort.

I’m grateful to the colleagues and partners I’ve worked with across these initiatives. Better customer experiences take people working together across strategy, technology, creative, operations, and customer support.

You can view my official winner listing  or learn more about my work in Shopify and e-commerce.